Established in 1950 by Late S. Kartar Singh Ji, NOVELTY began as a humble venture at Novelty Chowk, Amritsar. Guided by dedication and vision, the legacy was further strengthened by Late S. Bhupinder Singh Ji, transforming NOVELTY into a trusted and diversified business group.
Today, NOVELTY has evolved into a dynamic enterprise with a strong presence across multiple sectors including NOVELTY SWEETS, NOVELTY HYUNDAI, NOVELTY TATA, NOVELTY MAHINDRA, NOVELTY TVS, NOVELTY ATHER, along with its retail destinations, Novelty Mall Amritsar and Novelty Mall Pathankot. Each vertical reflects our commitment to quality, innovation and customer satisfaction.
True to its name, NOVELTY represents innovation and a commitment to delivering a truly exceptional experience. For over 65 years, we have consistently focused on creating value and memorable journeys for our customers.
Owning a car is a milestone, an experience that should be seamless, exciting and truly special. As a premium authorised dealership of Tata Motors, NOVELTY TATA is committed to delivering the highest standards of customer satisfaction while enhancing every aspect of the buying journey.
Our experienced sales team ensures personalised guidance to help you find the perfect vehicle, while our skilled professionals provide comprehensive after sales support to take care of all your service and maintenance needs.
Beyond new car sales, NOVELTY TATA offers a complete automotive solution including certified pre owned vehicles, insurance, finance assistance and genuine accessories, designed to meet all your requirements under one roof.
At NOVELTY TATA, our commitment to excellence and customer satisfaction forms the foundation of everything we do. We invite you to experience a journey that goes beyond just buying a car, because here, you don’t just purchase a vehicle, you fulfil a dream.